Privacy policy
Last updated: 29 July 2026
This Privacy Policy explains how BENI PAWS LTD, trading as Beni Paws (“Beni Paws”, “we”, “us” or “our”), collects, uses, stores and shares personal information when you visit, use, make a purchase from, or otherwise communicate with us through benipaws.com and related services (collectively, the “Services”).
We are committed to handling personal information lawfully, fairly and transparently and in accordance with applicable data protection and privacy laws, including, where applicable, the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (“PECR”), and the Data (Use and Access) Act 2025.
1. Who We Are
BENI PAWS LTD is the data controller responsible for the personal information described in this Privacy Policy where we determine the purposes and means of processing.
Legal name: BENI PAWS LTD
Trading name: Beni Paws
Company number: 17367522
Registered in: England and Wales
Registered office: College House, 2nd Floor, 17 King Edwards Road, Ruislip, London, HA4 7AE, United Kingdom
Website: benipaws.com
Email: info@benipaws.com
For questions about this Privacy Policy, our handling of personal information, or requests to exercise applicable privacy rights, please contact us at info@benipaws.com.
Our registered office is provided for corporate and privacy correspondence. It should not be used for product returns unless we expressly instruct you to do so.
2. Personal Information We Collect
Depending on how you interact with our Services, we may collect or process:
Identity information, such as your name.
Contact information, such as your email address, telephone number, billing address and shipping address.
Order and transaction information, such as products purchased, order history, transaction details, payment status, returns, store credits and fulfilment information.
Payment-related information. Payments are processed through payment service providers. Those providers may collect and process payment card, bank, billing and transaction information necessary to process a transaction. We do not necessarily receive or store complete payment-card details.
Account information, where customer-account functionality is available, including information associated with your account and account activity.
Customer support and communications information, including information contained in enquiries, support requests, product or delivery complaints and other communications with us.
Device and technical information, such as IP address, browser type, device information, network information and other technical information associated with your use of the Services.
Usage information, such as how you access and interact with our website, pages and products viewed, and interactions with the Services.
Cookie and similar technology information, subject to applicable privacy and consent requirements.
Marketing and preference information, where applicable, including communication preferences and records of consent, objection or withdrawal.
We do not intentionally request special-category personal data, such as health information, racial or ethnic origin, religious or philosophical beliefs, political opinions, trade union membership, genetic or biometric data used for identification, or information concerning a person’s sex life or sexual orientation, through our ordinary ecommerce activities.
3. How We Collect Personal Information
We may collect personal information:
- directly from you when you place an order, use a customer account, contact us, request support, submit information through the Services or otherwise interact with us;
- automatically through your use of the Services, including through cookies and similar technologies where permitted;
- from Shopify and other service providers supporting our ecommerce operations;
- from payment service providers in connection with transactions;
- from fulfilment and delivery providers where necessary to process and deliver orders; and
- from other third parties where permitted by applicable law and relevant to providing, securing or administering the Services.
4. How and Why We Use Personal Information
We process personal information only where we have an appropriate legal basis under applicable law.
Orders and fulfilment. We use identity, contact, order and transaction information to process purchases, arrange fulfilment and delivery, provide order updates, administer returns or store credits and perform our obligations relating to your purchase.
Lawful basis: performance of a contract.
Payment processing. Information necessary to process, verify and administer payments may be provided to or processed by payment service providers.
Lawful basis: performance of a contract and, where applicable, compliance with legal obligations.
Customer service. We use personal information to respond to enquiries, investigate product or delivery issues and provide customer support.
Lawful basis: performance of a contract and/or legitimate interests in providing customer service and operating our business effectively.
Security and fraud prevention. We may use information to protect customers, our business and the Services, detect suspicious transactions and prevent or investigate fraud, security incidents, misuse or unlawful activity.
Lawful basis: legitimate interests in protecting our customers, Services and business and, where applicable, compliance with legal obligations.
Legal and regulatory compliance. We may process and retain information to comply with applicable accounting, tax, regulatory or legal requirements, respond to lawful requests and establish, exercise or defend legal claims.
Lawful basis: legal obligation and, where appropriate, legitimate interests.
Operating and improving the Services. We may process technical and usage information to operate, troubleshoot, secure and improve our Services.
Lawful basis: legitimate interests, except where applicable law requires consent.
Where we rely on legitimate interests, we consider whether our interests are necessary and proportionate and balance them against the rights and interests of affected individuals.
Marketing
Where we conduct direct electronic marketing, we will do so only where permitted by applicable law.
Where consent is required, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
Opting out of promotional communications will not prevent us from sending necessary non-promotional communications, such as messages concerning your orders, account, security or customer-service requests.
5. How We Share Personal Information
We disclose personal information only where reasonably necessary for the purposes described in this Privacy Policy, where you direct or consent to the disclosure, or where otherwise permitted or required by law.
Recipients may include:
Shopify. Our online store is hosted and supported by Shopify. Shopify processes information necessary to provide ecommerce, hosting, account, security and related functionality. Certain Shopify services may involve Shopify processing information for its own purposes under its applicable privacy terms.
Fulfilment providers. We currently use Zendrop in connection with sourcing and fulfilment of products. Information necessary to fulfil an order, such as recipient name, shipping address, contact information and order details, may be shared for that purpose.
Delivery and logistics providers. Information necessary to deliver, track and administer shipments may be disclosed to relevant carriers and logistics providers.
Payment service providers. Payment and transaction information may be processed by the payment providers made available through our checkout. The particular provider may depend on the payment method selected and the payment services currently enabled on our store.
Service and technology providers. We may use providers supporting website functionality, communications, reviews, customer service, security, cloud infrastructure and other operational functions. This may include services integrated into our Shopify store, such as Judge.me, where and to the extent those services process personal information.
Professional advisers. Information may be disclosed where necessary to accountants, legal advisers, insurers or other professional advisers.
Authorities and regulators. We may disclose information where required by applicable law, court order or valid legal process, or where reasonably necessary to protect our legal rights or the rights and safety of others.
Business transactions. Information may be disclosed in connection with a proposed or completed merger, acquisition, financing, restructuring, sale of assets, insolvency or similar corporate transaction, subject to applicable law.
We do not disclose personal information for purposes unrelated to those described in this Privacy Policy unless we have an appropriate legal basis to do so.
6. Shopify
Our Services are hosted by Shopify.
Information you submit through our store may be transmitted to and processed by Shopify and other providers involved in providing the Services.
Shopify may also process certain information about your interactions with Shopify-powered stores for purposes determined by Shopify. Where Shopify independently determines the purposes and means of such processing, Shopify is responsible for that processing under its own privacy terms.
You may consult Shopify’s consumer privacy information for further details about processing performed independently by Shopify.
7. International Transfers
Because we operate an online business and use ecommerce, fulfilment, technology and other service providers, personal information may be processed in countries outside the United Kingdom.
Where UK data protection law applies to an international transfer of personal information, we take appropriate steps to ensure that the transfer is made using a legally recognised transfer mechanism or other applicable safeguard.
Depending on the recipient and destination, these mechanisms may include applicable UK adequacy regulations or appropriate contractual safeguards.
The particular safeguards may vary depending on the service provider, destination and applicable legal framework.
You may contact us at info@benipaws.com for further information about safeguards relevant to your personal information.
8. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing the Services, maintaining appropriate business records, resolving disputes and meeting applicable legal, accounting, tax and regulatory obligations.
The appropriate retention period depends on factors including the nature and sensitivity of the information, why it is required, applicable legal requirements and whether information is needed to establish, exercise or defend legal claims.
For example, transaction and accounting records may need to be retained for periods required by applicable company and tax law.
Marketing consent and opt-out information may be retained where necessary to demonstrate compliance and to ensure that a person who has opted out is not inadvertently re-added to marketing communications.
When personal information is no longer required, we will delete, anonymise or otherwise dispose of it appropriately, subject to technical and legal limitations.
9. Cookies and Similar Technologies
We and service providers supporting our Services may use cookies and similar technologies for purposes such as:
- operating essential website and checkout functionality;
- maintaining security and preventing fraud;
- remembering applicable settings or preferences;
- understanding website performance and usage where permitted; and
- other purposes disclosed through our cookie or privacy controls.
Where applicable law requires consent before a cookie or similar technology is used, we will seek the appropriate consent before activating that technology.
Essential technologies required to provide or secure the Services may operate without consent where permitted by law.
Where available, you can use our cookie or privacy controls to manage applicable preferences.
More detailed information about the cookies and similar technologies used by Beni Paws will be provided in our Cookie Policy and applicable cookie/privacy preference controls.
10. Security
We use reasonable administrative, technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.
However, no method of transmission over the internet or electronic storage is completely secure. We therefore cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of any account credentials associated with the Services and should not share passwords or other access credentials with others.
11. Your Privacy Rights
Depending on the law applicable to you and the circumstances of the processing, you may have rights concerning your personal information.
Under UK data protection law, these may include the:
- right of access — to request information about personal data we hold about you and obtain a copy where applicable;
- right to rectification — to request correction of inaccurate or incomplete personal data;
- right to erasure — to request deletion of personal data in circumstances where the law provides that right;
- right to restriction — to request restriction of processing in certain circumstances;
- right to data portability — to receive certain personal data in a structured, commonly used and machine-readable format and, where applicable, have it transmitted to another controller;
- right to object — to object to certain processing, including certain processing based on legitimate interests and direct marketing;
- right to withdraw consent — where processing relies on consent, to withdraw that consent at any time without affecting processing lawfully carried out before withdrawal; and
- rights relating to solely automated decision-making where applicable under data protection law.
These rights are not absolute and may be subject to statutory conditions, limitations and exemptions.
To exercise an applicable privacy right, contact:
We may need to request information reasonably necessary to verify your identity before fulfilling a request.
We will respond within the timeframe required by applicable law.
You will generally not be required to pay a fee for exercising your rights, although applicable law may permit a reasonable fee or refusal in limited circumstances, such as where a request is manifestly unfounded or excessive.
12. Direct Marketing Choices
You may unsubscribe from promotional email communications at any time by using the unsubscribe mechanism provided in the relevant communication or by contacting us.
Where applicable, you may also object to or withdraw consent for other forms of direct marketing.
Even after opting out of marketing, we may continue to send transactional or service communications necessary to administer your orders, account, requests or our relationship with you.
13. Complaints
If you have concerns about how we handle your personal information, please contact us first at:
We will investigate your concern and respond as appropriate.
If UK data protection law applies to your complaint, you also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.
You are not required to contact us before exercising any right you may have to complain to a competent supervisory authority.
14. Children’s Privacy
Our Services are intended for general adult consumers purchasing pet-related products and are not directed at children.
We do not knowingly seek to collect personal information directly from children through our ordinary ecommerce activities.
If you believe a child has provided personal information to us inappropriately, please contact us at info@benipaws.com so that we can review the circumstances and take appropriate action.
15. Third-Party Websites and Services
Our Services may contain links to websites, applications or services operated by third parties.
We are not responsible for the privacy, security or content practices of independent third parties. We encourage you to review the privacy information provided by those third parties before providing personal information to them.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, Services, service providers, legal requirements or other operational circumstances.
When we update this Privacy Policy, we will revise the “Last updated” date above and take any additional steps required by applicable law.
We encourage you to review this Privacy Policy periodically.
17. Contact Us
For questions about this Privacy Policy, our handling of personal information, or an applicable data protection request, please contact:
BENI PAWS LTD
Trading as Beni Paws
Company No. 17367522
Registered in England and Wales
Registered Office:
College House, 2nd Floor
17 King Edwards Road
Ruislip
London
HA4 7AE
United Kingdom
Email: info@benipaws.com
Website: benipaws.com
Please do not send product returns to our registered office unless we have expressly instructed you to do so.